Read through the first post on that anime thread carefully. Take particular note of Nichijou’s DVD sales figures. And let it sink in that these sub-1000 sales is for a Kyoto Animation anime.
Kyoto Animation pulling down fewer than a thousand DVD sales from Nichijou is truly a clamorously careering collapse for what previously seemed like the ultimate brand name in the industry. But due to that collapse, and the meteoric Madoka Magica rise, I would argue that SHAFT has now overtaken Kyoto Animation as the biggest and strongest name in the anime industry. In this blog, I will go on to explain how we’ve come to this point, and what it means for Kyoto Animation, SHAFT, and the anime industry as a whole. Continue reading “SHAFT overtaking KyoAni.”